Post by account_disabled on Feb 11, 2024 2:35:37 GMT -6
The legend deciphers the “ non-figurative ” USP of the brand for the audience in clear language. beyosa has a German Instagram account and a video in German with one of the brand's ideologists. Using this data, we developed a brand legend together with the client. Beyosa is an international brand originating from Germany. The company creates personalized sleep products that help improve sleep for everyone in a couple.
The idea was born to the grandfather of one of the Antarctica Email List founders, how to make both halves of humanity happy... and invented the signature beyosa mattress! Two halves of different hardness allowed him to sleep on the more elastic side, and grandmother, on the contrary, on the softer sidethe way they liked. In the German brand positioning, the USP is packaged in the slogan: yourself.
In the brand book, the slogan is revealed in the concept To be the best version of yourself... you need a good nights sleep, which translated means “To be the best version of yourself, you need a good night’s sleep.” “We took an alternative translation into Russian: “beyosait will definitely suit you . ” The emphasis was determined by us taking into account the characteristics of the product: it is customizable, the structure allows you to assemble the product individually according to the characteristics and desires of each customer.
The idea was born to the grandfather of one of the Antarctica Email List founders, how to make both halves of humanity happy... and invented the signature beyosa mattress! Two halves of different hardness allowed him to sleep on the more elastic side, and grandmother, on the contrary, on the softer sidethe way they liked. In the German brand positioning, the USP is packaged in the slogan: yourself.
In the brand book, the slogan is revealed in the concept To be the best version of yourself... you need a good nights sleep, which translated means “To be the best version of yourself, you need a good night’s sleep.” “We took an alternative translation into Russian: “beyosait will definitely suit you . ” The emphasis was determined by us taking into account the characteristics of the product: it is customizable, the structure allows you to assemble the product individually according to the characteristics and desires of each customer.