Post by account_disabled on Feb 24, 2024 22:40:01 GMT -6
Faster than a gust of wind and even more sudden and unexpected than a summer storm, Google's algorithm periodically hits the SERP - that is, the page that reports the user's search results - messing up its structure, making changes often substantial to the order of the results shown, perhaps compromising a long organic positioning work carried out on the pages of a site. Having laboriously climbed back to the front page and then finding yourself "relegated" for no apparent reason? Unfortunately it can happen and it is the real nightmare of every corporate marketing and communications manager! These algorithm changes can take non-experts by surprise but, more often than not, they are communicated by Google with some advance warning. For this reason we have decided to dedicate an article to the SEO changes expected during 2021 with the aim of suggesting guidelines to companies to follow in the event of creating a new site or changes to an already created web project.
Mobile First? Mobile ONLY! For some time now, Google India Part Time Job Seekers Phone Number List has been "rewarding" sites that can boast an easy-to-use mobile version with fast loading times with a better positioning in SERP. The rumors coming from Mountain View seem to indicate that - from March 2021 - Google will implement a further tightening of the required parameters and that it could even go so far as to consider - for indexing purposes - ONLY the mobile version of a site . Google's intent is clear to guarantee the user - who increasingly browses from mobile (67% of global users, according to a survey by WeAreSocial and HootSuite) - an experience that is as fluid and pleasant as possible. This change will have a strong impact on the design of a site which will have to take place starting from its mobile version and not - as unfortunately tends to be done - created for the desktop and then badly "declined".
Let's think for example of the design of the navigation menu which, from now on, must be as streamlined as possible and created with very few items for the joy of those who do not have the gift of synthesis . If you want to check the score that Google has given to the mobile version of your site (and worry in case of a negative rating!) you can use Google's PageSpeed Insights .The user at the center of the browsing experience Spring 2021 promises to be really hot if we think that - in May 2021 - Google will also introduce the "Page Experience" to evaluate the on-page experience provided by the site to its users. This latest innovation does nothing but increase the importance of some technical factors such as - for example - loading times, optimization for mobile devices, the presence of the https security protocol, the lack of intrusive ads or other content which can disturb the reader while the page is loading.
Mobile First? Mobile ONLY! For some time now, Google India Part Time Job Seekers Phone Number List has been "rewarding" sites that can boast an easy-to-use mobile version with fast loading times with a better positioning in SERP. The rumors coming from Mountain View seem to indicate that - from March 2021 - Google will implement a further tightening of the required parameters and that it could even go so far as to consider - for indexing purposes - ONLY the mobile version of a site . Google's intent is clear to guarantee the user - who increasingly browses from mobile (67% of global users, according to a survey by WeAreSocial and HootSuite) - an experience that is as fluid and pleasant as possible. This change will have a strong impact on the design of a site which will have to take place starting from its mobile version and not - as unfortunately tends to be done - created for the desktop and then badly "declined".
Let's think for example of the design of the navigation menu which, from now on, must be as streamlined as possible and created with very few items for the joy of those who do not have the gift of synthesis . If you want to check the score that Google has given to the mobile version of your site (and worry in case of a negative rating!) you can use Google's PageSpeed Insights .The user at the center of the browsing experience Spring 2021 promises to be really hot if we think that - in May 2021 - Google will also introduce the "Page Experience" to evaluate the on-page experience provided by the site to its users. This latest innovation does nothing but increase the importance of some technical factors such as - for example - loading times, optimization for mobile devices, the presence of the https security protocol, the lack of intrusive ads or other content which can disturb the reader while the page is loading.