Post by account_disabled on Mar 6, 2024 22:16:42 GMT -6
choice and combination of these attributes it is the whole art of segmentation The segmentation criteria that you will use also depend on your sector of activity and in particular the type of customers you are targeting In BC We will mainly use sociodemographic criteria gender age or age group location family situation CSP income and others In BB More firmographic criteria with the size of the company the sector of activity and others Another more modern approach to segmentation is increasingly developing in companies behavioral
egmentation This involves segmenting your customers not based on who they are sociodemographic criteria but above all based on their behavior throughout your customer journey This approach goes further and Rich People Phone Number List allows you to deduce the future purchasing behavior of your customers based on their past purchasing behavior Thus a customer who has already purchased one type of product will be more likely to purchase another socalled complementary product This makes it possible to offer even more precise messages Segmentation scoring and targeting whats the difference A method for integrating intelligence into your customer database segmentation is an analysis operation The goal is to understand
what and who your databases are made of This notion should therefore not be confused with Targeting Which translates into the choice of individuals to whom your marketing campaigns will be aimed This is a oneoff operation which you will have to reproduce for each new marketing action you carry out Scoring Mainly used in BB this method consists of assigning a score to your prospects based on their business potential and their advancement in your sales funnel Although these notions are different they are still closely linked Indeed segmentation will allow you to carry out your targeting In the same way you could use scoring to create more or less hot
egmentation This involves segmenting your customers not based on who they are sociodemographic criteria but above all based on their behavior throughout your customer journey This approach goes further and Rich People Phone Number List allows you to deduce the future purchasing behavior of your customers based on their past purchasing behavior Thus a customer who has already purchased one type of product will be more likely to purchase another socalled complementary product This makes it possible to offer even more precise messages Segmentation scoring and targeting whats the difference A method for integrating intelligence into your customer database segmentation is an analysis operation The goal is to understand
what and who your databases are made of This notion should therefore not be confused with Targeting Which translates into the choice of individuals to whom your marketing campaigns will be aimed This is a oneoff operation which you will have to reproduce for each new marketing action you carry out Scoring Mainly used in BB this method consists of assigning a score to your prospects based on their business potential and their advancement in your sales funnel Although these notions are different they are still closely linked Indeed segmentation will allow you to carry out your targeting In the same way you could use scoring to create more or less hot