Post by account_disabled on Mar 8, 2024 23:24:42 GMT -6
This is a recent news: Google rewrites the titles in the SERP . We know that the search engine has always tended to change title tags and meta descriptions based on specific needs. In reality we witnessed something different. How and why does Google rewrite the titles in the SERP? Google, in fact, has begun to consistently and punctually rewrite the titles of web pages. Changing the title tag with other text strings such as the H1, which is the main header of the HTML page , but also other sections of the article and the web page. This process has worried SEOs around the world. But what can we do to optimize this process? And is it really so important to know how and why Google autonomously modifies titles and descriptions of a web page in the SERP? What changes today with Google's SERP? Subjects What changes today with Google's SERP? Why does Google rewrite result title tags? What text is used in the snippet? Google rewrites the titles in the SERP: what to do This is not a fix but a feature introduced on August 24, 2021: Google can automatically rewrite the meta tags that appear in the snippet .
Previously this mechanism was linked to the query typed by Venezuela Phone Number the user - title tag and meta description changed based on public requests - but today different criteria are followed. Why does Google rewrite result title tags? After a massive rewriting of titles and descriptions, many SEO experts have launched hypotheses as to why Google feels the need to change these text strings that are so important for the SEO optimization of a content. Danny Sullivan replies: “Why not just always use the HTML title tag? For the same reasons we explained when we began going beyond the tag significantly back in 2012. HTML title tags don't always describe a page well”. Why not just use the HTML title tag for this string in the serp? Simple, often this combination of words - according to Google - does not best describe the content published and indexed by the search engine. Reason? Titles too long If you enter too much text within the title tag, in a way that is completely useless compared to the needs or requirements of the content, Google may decide to rewrite the copy and use other text. So limit yourself to 65/65 characters for your SEO title on the pages. Absence or deficiency of title If you didn't write the title tag (sorry, what are you thinking?) or used boilerplate text – such as, for example, home page for the main resource – Google can make a better decision .
And pick up a different text string for the title tag. Keyword Stuffing Probably the worst condition: if you have over-optimized your SEO title text by using too many keywords, and trying to intercept more search intent, Google can make this decision: change the title tag trying to focus. What text is used in the snippet? Google rewrites the titles in the SERP and does so using another fundamental text: the H1 tag. That is, the title visible to users. In reality it can also use different sources, different texts within the web page such as H2 and H3 , anchor text and more. Not without errors: Google rewrites the titles in the SERP The rewriting of titles is often inaccurate, imprecise and accompanied by errors such as the presence of lowercase words. In reality, this condition has been used for some time also with the meta description where, in fact, the search engine makes words appear within the snippet taken from the body copy to demonstrate to the reader, by highlighting in bold, the searched terms, seo and title tags The difference today is that all this in the rewriting of titles does not concern people's needs but the internal evaluations of the search engine. Causing quite a bit of impatience on the part of SEOs given that the influences are decisive in the SERP: The links produced by the snippet influence the click through rate. Google influences the ability to define the snippet. So it impacts your ability to get organic visits. In reality there are also problems relating to the loss of traffic: many SEOs accuse Google of having caused the collapse of some interesting CTRs by changing the title tag.
Previously this mechanism was linked to the query typed by Venezuela Phone Number the user - title tag and meta description changed based on public requests - but today different criteria are followed. Why does Google rewrite result title tags? After a massive rewriting of titles and descriptions, many SEO experts have launched hypotheses as to why Google feels the need to change these text strings that are so important for the SEO optimization of a content. Danny Sullivan replies: “Why not just always use the HTML title tag? For the same reasons we explained when we began going beyond the tag significantly back in 2012. HTML title tags don't always describe a page well”. Why not just use the HTML title tag for this string in the serp? Simple, often this combination of words - according to Google - does not best describe the content published and indexed by the search engine. Reason? Titles too long If you enter too much text within the title tag, in a way that is completely useless compared to the needs or requirements of the content, Google may decide to rewrite the copy and use other text. So limit yourself to 65/65 characters for your SEO title on the pages. Absence or deficiency of title If you didn't write the title tag (sorry, what are you thinking?) or used boilerplate text – such as, for example, home page for the main resource – Google can make a better decision .
And pick up a different text string for the title tag. Keyword Stuffing Probably the worst condition: if you have over-optimized your SEO title text by using too many keywords, and trying to intercept more search intent, Google can make this decision: change the title tag trying to focus. What text is used in the snippet? Google rewrites the titles in the SERP and does so using another fundamental text: the H1 tag. That is, the title visible to users. In reality it can also use different sources, different texts within the web page such as H2 and H3 , anchor text and more. Not without errors: Google rewrites the titles in the SERP The rewriting of titles is often inaccurate, imprecise and accompanied by errors such as the presence of lowercase words. In reality, this condition has been used for some time also with the meta description where, in fact, the search engine makes words appear within the snippet taken from the body copy to demonstrate to the reader, by highlighting in bold, the searched terms, seo and title tags The difference today is that all this in the rewriting of titles does not concern people's needs but the internal evaluations of the search engine. Causing quite a bit of impatience on the part of SEOs given that the influences are decisive in the SERP: The links produced by the snippet influence the click through rate. Google influences the ability to define the snippet. So it impacts your ability to get organic visits. In reality there are also problems relating to the loss of traffic: many SEOs accuse Google of having caused the collapse of some interesting CTRs by changing the title tag.