Post by account_disabled on Nov 26, 2023 0:25:05 GMT -6
Variable stimulus filtering, the system responsible for hiding redundant information from our perception depending on the situation is not activated, which leads to increased attention and processing of hidden messages in stealth activities. As a result, the customer develops a more positive attitude toward the advertised product and is more willing to make a recommendation because he does not attribute the change in attitude to the advertising measures. Opportunities and Risks of Stealth Marketing Stealth marketing offers advertising agencies some opportunities.
However, it also comes with high risks. , companies should understand Phone Number List the risks and possible consequences. Stealth marketing measures can be quickly recognized by sensitive target groups and lead to defensive reactions and the failure of a marketing campaign even before the advertising message is successfully distributed. Opportunities and Risks are: Opportunities: Risks tend to be cheaper than traditional advertising Tend to create trust in customers Start a snowball effect among consumers.
Acquire new customers Perception of stealth marketing as insidious Ethical boundaries A considerable weakness of stealth marketing is that the success of advertising cannot To plan or measure accurately before or afterward. This also applies to predictability of campaign scope, number of contacts and effectiveness. Therefore, it is difficult to evaluate the campaigns carried out, since there are no calculable indicators that provide information on the.
However, it also comes with high risks. , companies should understand Phone Number List the risks and possible consequences. Stealth marketing measures can be quickly recognized by sensitive target groups and lead to defensive reactions and the failure of a marketing campaign even before the advertising message is successfully distributed. Opportunities and Risks are: Opportunities: Risks tend to be cheaper than traditional advertising Tend to create trust in customers Start a snowball effect among consumers.
Acquire new customers Perception of stealth marketing as insidious Ethical boundaries A considerable weakness of stealth marketing is that the success of advertising cannot To plan or measure accurately before or afterward. This also applies to predictability of campaign scope, number of contacts and effectiveness. Therefore, it is difficult to evaluate the campaigns carried out, since there are no calculable indicators that provide information on the.